About Us

✨ Introduction to Our Original Design Jewelry Website :  Where Every Piece Is a Unique Artistic Expression


In an era where personal style and uniqueness are celebrated, jewelry has transcended its role as a mere accessory—it’s now an extension of one’s identity and emotions. Our original design jewelry website is dedicated to curating a world of creativity, craftsmanship, and warmth. Here, you’ll discover the heartfelt works of independent designers from around the globe, each piece imbued with a distinct story and design philosophy, waiting to find its perfect match.


🌿 The Brand’s Core: Standing Against Homogeneity, Preserving the Beauty of Originality


Our brand journey began in 2018, sparked by founder Liya’s encounter at a Parisian flea market. There, she found a discarded Art Nouveau brooch with exquisite craftsmanship, a discovery that made her realize how genuine original design and artisanal skill were being overshadowed in the fast-fashion era. Driven to change this, she founded a platform to empower independent designers with passion and creativity, reviving the soul of original jewelry. Starting from a small studio, we’ve grown into a global hub for 127 independent creators, 坚守 ("staying true to") our belief: "We don’t replicate trends—we create timeless pieces," offering you jewelry that defies the ordinary.


🎨 The Designer Matrix : Diverse Creativity, Endless Possibilities


Our designer team is a melting pot of diverse visions. It includes rising talents from top design schools like Central Saint Martins and Parsons, who infuse jewelry with avant-garde concepts and unique fashion perspectives, drawing from art movements like deconstructionism and surrealism. We also collaborate with traditional craft inheritors, breathing new life into intangible cultural heritage through modern design—a perfect blend of past and present. When you wear these pieces, you become part of the designer’s narrative, carrying their story forward.


✨ Product Features : Every Piece Is a One-of-a-Kind Artwork


  • Diverse Style Collections : Our products cater to all aesthetic tastes.
    • Cosmic Roam draws inspiration from nebulae and black holes, creating jewelry with a mysterious, sci-fi edge.
    • Flowers in Ruins finds beauty in industrial relics, combining them with the concept of plant symbiosis to evoke a unique "decay aesthetics."
    • Body Poetics uses human curves and abstract forms to explore the relationship between the body and self.
  • Materials & Environmental Philosophy : We reject cheap imitations, choosing sustainable silver, lab-grown diamonds, biodegradable resin, and even repurposing old jewelry. Every material embodies our commitment to eco-friendly aesthetics and sustainable style.


⚙️ Craftsmanship: Where Tradition Meets Modernity


Our craft philosophy balances the old and the new. Third-generation masters hand-hammer silver with traditional tools, preserving the warmth and uniqueness of artisanal work, while digital artists trained in France use 3D modeling to bring complex designs to life. This "coexistence of old and new" ensures each piece blends mechanical precision with human touch.


🌍 Social Responsibility : Spreading Positivity Through Beauty


A meaningful brand goes beyond products.


  • Intangible Heritage Preservation : Our "New Life for 非遗 (Intangible Heritage)" program transforms endangered crafts into modern designs, helping young artisans reconnect with traditional techniques.
  • Environmental Commitment : We’ve pledged carbon neutrality. In 2023, we visualized our end-to-end carbon footprint—from gemstone mining to packaging—actively offsetting emissions to support the planet.


📖 User Stories: Witnessing Jewelry as a Bond in Life


Jewelry’s true magic lies in its ability to hold memories. It’s a tangible symbol of life’s precious moments, a keepsake that ties stories to style.


🌟 Join Us : Start Your Unique Jewelry Journey


Whether you seek everyday pieces that express your identity or a meaningful accessory for a special occasion, we invite you to join us. In this fast-paced world, let’s preserve original craftsmanship together, creating more beautiful, unique jewelry that speaks your truth to the world.